MarqIQby The InHouse Marketers
Built by operations experts, for operations experts

An execution engine for
marketing operations.

There's always another field to create, another form to wire up, another campaign to QA. MarqIQ takes the processes ops teams run every day — source tracking, field and form work, templates, audits, reporting — and turns them into one platform that gets the repetitive half done. Think of it as another member of your operations team.

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1 flow

from missing UTM fields to a live source-tracking workflow — guided, three steps

21

integrations across CRM, marketing, ads & data tools

< 1 min

from form submit to showing up on your dashboard

0

lines of code to deploy — it lives in Google Tag Manager

The problem

Operations work eats the week

Another process to manage, another request in the queue — and the dashboard still hands every deal to the last Google click, when the real story started with an analyst report months earlier. The repetitive work crowds out the work that actually needs your expertise, and the attribution you report on quietly erases your best channels. MarqIQ was built to take both problems off your plate.

Recognises the channels last click ignores

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What you get

The everyday ops work — executed inside the stack you already run, not another dashboard to babysit.

Source tracking, implemented end to end

One guided flow creates the UTM fields, adds them as hidden fields on the forms you choose, and builds the native workflow that locks in first touch — inside HubSpot or Marketo, not beside them.

First touch that actually sticks

The very first source someone arrived from is captured and held — even after twenty more visits. It recognises the analyst firms, press and communities that "direct / none" quietly swallows.

Templates in your tool's own language

Build email and landing page templates with drag-and-drop and AI copy help — output in HubSpot, Marketo, Pardot or SFMC markup, with brand rules applied and forms embedded.

Field and form ops in clicks, not afternoons

Create missing properties in one click. Pick any fields, choose visible or hidden, and place them on as many forms as you like — the tool's own answer reported per form.

Audit reports you can hand to anyone

Field completeness across the whole database, email, form, page and deal activity, automation posture — pulled live from the tool, with deep links back into it. Print it, share it.

Reporting across every system

Cross-tool reports that join HubSpot, Salesforce and Marketo records, plus AI enrichment and normalization to clean what feeds them. No CSV exports, no warehouse project.

Wherever your team is, it meets you there

Setting up your first automation tool, scaling the campaign engine, or holding the database to a higher standard — the work changes, the platform doesn't.

Starting fresh

New to marketing automation

Connect HubSpot, Marketo or Salesforce in minutes
Guided source-tracking setup: fields → forms → workflow
Go live through Google Tag Manager — no engineer needed

Scaling up

More campaigns, same team

Email & landing page templates in your tool's own markup
Add fields to any number of forms in one pass
Cross-system reports your leadership will actually read

Tightening the ship

Best practices, enforced

Audit field completeness across the entire database
Catch duplicates and missing emails before they skew reporting
Enrich and normalize records with AI, then push clean values back

Inside MarqIQ

Point it at your pipeline file and get the read in seconds

Import an opportunity export and MarqIQ audits it before you build anything on top: what closed, what it was worth, how much of the data is even usable, and how far deals actually progressed. Sample data shown.

marqiq.theinhousemarketers.com

Sample data
Studio
Data Sources
Data Models
Field Catalog
Reports
Dashboards
Analytics
Influence

Google Sheet 1FijaA2O

Google Sheet · 350 rows · 40 columns · last imported 08/09/2026, 22:18:12

Mapping
Data Audit
Suggested Reports (18)

The pre-flight read on this file — computed fresh from its rows.

Export report

Total opportunities

350

Opportunities won

136 · $9,960,000

Opportunities lost

70 · $4,634,000

Open opportunities

144 · $9,906,000

Win rate

66%

Columns mapped

20 / 40

Duplicate IDs

0

Amount coverage

100%

Total value in file

$24,500,000

Average deal size

$70,000

Marketing-sourced

350 · 100%

Marketing-influenced

350 · 100%

Outcome mix

136 won ($9,960,000) · 144 open ($9,906,000) · 70 lost ($4,634,000)

Funnel — stage progression reach

Deals that ever reached each stage.

Meeting Booked

350

Validate Lead

322

Discovery

300

Scope

273

Solution Validation

246

Solution Proposal

222

Negotiate/Verbal Select

196

Order Pending

167

Won Contingent POV

145

Closed Won

110

Closed Lost

70

The MarqIQ Data Audit on an imported opportunity file: total opportunities, won, lost and open with their values, win rate, column mapping, duplicate IDs, amount coverage, marketing-sourced and influenced share, plus the outcome mix and stage progression reach across the funnel.
See every screen in the product

From zero to live in four steps

01

Create your workspace

Sign up and set up a brand workspace. A minute, tops.

02

Connect your tools

Link GTM and your CRM or marketing automation tool. We auto-discover the fields.

03

Run the guided setup

Source Tracking Implementation creates the UTM fields, adds them to your forms and builds the workflow — step by step.

04

Deploy and watch

Push the script live through GTM. First touches start landing the same day.

Give your ops team its time back

Set up your first workspace free. Connect a tool, run the guided setup, and the repetitive work starts disappearing the same day — first touches included.

Start for free